| "Walking away from Laura feeling like I’d just been schooled by my mother was a surreal and humbling experience. We’d met socially once before. Now we were negotiating the sale of our home to one of Laura’s clients and she took me to the woodshed over price. I was mad. We didn’t list our home, but we were willing to sell it. Laura finds unlisted opportunities like ours for her clients. She’s really good at it.
Here I experienced how she represented her clients. She’s brilliant at that. I wasn’t happy, but I had to respect Laura’s approach because nobody will beat her encyclopedic knowledge of arcane residential detail…like whether one comparative sale had copper plumbing and new wiring versus another that only received paint and cabinets. Laura’s house-by-house knowledge and deal volume speak for themselves. She knows her markets. She leverages deal creativity on behalf of her clients, but you can only learn what that is if you face her or retain her. I can’t share what I learned in writing!
We sold our home to Laura’s clients, but didn’t retain an agent to represent us in buying a new home in the same neighborhood because our family background is in real estate. And here, we met Laura again, along with every other agent of note in the area as we toured homes for sale. There is no comparison. Laura’s driven to be the best agent in the area, and by that I mean the best agent for her clients. She’s terrific. Laura must create 25 hours in a day because her follow-up on behalf of her clients is unmatched: Notes, phone calls - she knows when to press and when to just say hello.
You want to believe most agents operating in higher end markets have the same skill level. They don’t. There are agents promising their clients pie-in-the-sky to get a listing and then the home sits for months or years. There are agents who push their client to the floor on a home sale just to get the commission. What became clear in our tour was that Laura had the most fact-based approach to pricing and ultimately she achieved higher sale prices for her listings. All you have to do is look at her transaction record and compare it to other agents. Laura’s commission pays for itself for her clients. Laura will either get a higher sale price for a client listing than another agent, or she’ll navigate a lower offer on a client’s behalf and still win the deal. In listing or buying, clients are better with Laura than another agent.
Laura Halliday is a special agent. Since meeting her, negotiating with her, and seeing her work, we refer anyone who asks to Laura alone and know she will exceed their expectations. Laura Halliday has my great respect and admiration."
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